The Canadian who holds the key to the Internet
Cathal Kelly Staff Reporter
It’s housed in two high-security facilities separated by the North American landmass. The one authenticated map of the Internet.
Were it to be lost – either through a catastrophic physical or cyber attack – it could be recreated by seven individuals spread around the globe.
One of them is Ottawa’s Norm Ritchie.
Ritchie was recently chosen to hold one of seven smartcards that can rebuild the “root key” that underpins this system – called DNSSEC (Domain Name System Security Extensions). In essence, these seven can rebuild the architecture that allows users to know for certain where they are and where they are going when navigating the Web.
“In the event of a major disaster – if both facilities were destroyed – there has to be someone who can regenerate the (root) keys. That’s where we come in,” says Ritchie.
Ritchie, a DNS expert who works for the non-profit Internet Systems Consortium, received his smartcard two months ago at a ceremony at one of the secure sites, in Culpeper, Va.
The other is located in El Segundo, Calif. Both are overseen by the Web’s U.S.-based chief watchdog, ICANN (Internet Corporation for Assigned Names and Numbers).
Only a few dozen people on Earth are allowed access to the inner rooms or “harbour security module.” Ritchie and the other six cardholders – called “trusted community representatives” – are among them.
Inside, each facility contains one of two identical DNSSEC brains.
DNS provides the map that allows us to traverse the Internet – type in a domain name and DNS does the number crunching that sends you where you want to go.
“If DNS were to stop working, it would render the Internet effectively non-responsive,” said Byron Holland, CEO of CIRA (Canadian Internet Registration Authority).
DNS is vulnerable to so-called “man in the middle” attacks – wherein thieves, terrorists or other malfeasants interject themselves between you and, say, your bank’s website. Current Estimates indicate that up to 8 per cent of all Web traffic goes to fraudulent sites.
DNSSec will eliminate that possibility by assuring that no one can slip between the user and his/her website. The security protocol has only just begun rolling out, and will likely take years before it envelops the Web.
“(DNSSEC) is a cloak that drapes over DNS – the backbone of the Internet,” said Holland. “If both facilities were to disappear overnight, that’s not to say the Internet would turn off. You’d still type in Chapters.ca and get to Chapters. What would go away if those facilities were, say, blown up, is the ability to authenticate (your destination).”
The buildings are nondescript, “hardened” facilities. The walls are reinforced concrete. Armed guards line the halls leading into the centre. Each of the locked doors into the central vault must be opened by a separate keyholder.
At Ritchie’s ceremony, he estimates, 25 people were on hand: a dozen or so cryptology officers who man the pair of sites, the seven cardholders and a series of other witnesses there to monitor the handover.
Ritchie offers up that his smartcard – which resembles a silver credit card with a chip embedded at one end – is now in a safe.
At home?
“I don’t think I should say. But it is in a safe,” Ritchie said.
He has showed it around some to friends. He keeps it inside a tamper-proof evidence bag.
In the event of catastrophe, five of the seven cardholders – who also hail from the U.K., the U.S., China, Burkina Faso, Trinidad & Tobago and the Czech Republic – would be required to submit their keys in person and begin reconstruction of the system.
So how do they come and get you? Black helicopter? Air Force One?
“Well, the design of the system is pretty smart,” said Ritchie. “If something were to happen, there’d be time to round people up. There’s unlikely to be the sort of emergency where everything’s wiped out at one moment.”
And if there was such an emergency?
“Then we probably have bigger things to worry about than the Internet.”
Old Spice Guy doubles sales, gets movie deal
Old Spice Guy doubles sales, gets movie deal
July 28, 2010
Lesley Ciarula Taylor
A lot more of you smell like the man your man could smell like.
Old Spice body wash sales zoomed 107 per cent in the last month, spiking after the most popular video ad campaign ever, according to data from The Nielsen Company.
“Our business is on fire,” James Moorehead, brand manager for the men’s cologne, deodorant and body wash, told BrandWeek magazine.
Behind it all is Isaiah Mustafa, the Old Spice pitchman with the caramel voice and chiselled chest whose videos have been watched more than 30 million times in YouTube.
A week-long social media campaign starting July 13 saw him produce 186 customized videos, collect 90,000 Twitter followers and sign up 675,000 Facebook fans.
And soon, you’ll be able to get more than 33 seconds of Mustafa at one sitting.
Mustafa has told The Hollywood Reporter that he has a role in Warner Bros.’ Horrible Bosses, starring Jennifer Aniston and Jason Bateman.
In a Q&A with The Reporter, Mustafa talks about the fluke that made him the Old Spice Guy, how he stays in shape, and what he hopes for the future.
“It’s a smaller role, but who wouldn’t want to be in one of these funny, irreverent comedies?” he says of his film part. “I’m playing a cop because I play these authoritative characters well.”
Sales for Red Zone body wash, the product the Old Spice Guy was initially pitching, reached $1.6 million in the four weeks ended July 11, a 49 per cent increase over the four weeks ended Feb. 21, SymphonyIRI Group data show.
Overall sales for all Old Spice body wash products are up 11 per cent in the last 12 months and 27 per cent in the last six months, according to Nielsen data supplied by Mike Norton, director of external relations for male grooming at P&G.
Liberals hear consumers' cry, vow to retool eco-fee July 19, 2010 Rob Ferguson
Bowing to growing pressure from consumers and Canadian Tire over its eco-fee scheme, the Ontario government is killing the latest round of controversial charges on potentially toxic household products and going back to the drawing board.
Sources said Environment Minister John Gerretsen will announce Tuesday that the policy is being retooled — less than three weeks after the fees from embattled recycling agency Stewardship Ontario kicked in on thousands of household items from cleaners to fire extinguishers.
“The government will be looking at solutions to the concerns heard from Ontarians about the program that would ensure household hazardous waste continues to be diverted from our landfills, while ensuring that Ontario consumers are protected,” said a government source.
It was unclear whether retailers and manufacturers would still have to pay the eco fees to Stewardship Ontario — or whether they would get the same break as consumers.
The move came after senior government officials spent the weekend looking at options from banning the fees outright, scrapping and retooling them, or taking the responsibility away from the independent but government-regulated Stewardship Ontario and running the program directly, another source said.
No time line was set for revamping the fees, which took consumers by surprise when they kicked in July 1 along with the new 13 per cent Harmonized Sales Tax. Some retailers faced difficulty in calculating the fees and applying them to products, resulting in some shoppers being overcharged.
“The only question is what does the fix look like?” said one industry representative.
The government’s about-face comes after Canadian Tire announced Monday that it was scrapping eco fees on 8,700 items in its stores, saying the recycling charge is too confusing for customers.
“We are pleased Canadian Tire has made this decision,” Gerretsen’s office said in an email to the Star.
The move from one of the country’s leading retailers “is just further proof of the chaos at cash registers across the province and that Dalton McGuinty’s eco tax plan has been a disaster,” said Progressive Conservative Leader Tim Hudak, who has pledged that a Tory government would kill the fees outright.
Canadian Tire had asked Stewardship Ontario and Gerretsen to take the controversial eco fee program back to the drawing board and come up with a replacement that makes more sense.
“Safely recycling toxic materials like rust remover or camping fuel is important so we don’t have toxic waste seeping into our landfills and environment,” Mike Arnett, president of Canadian Tire Retail, said in a letter to customers Monday.
But the company “can no longer support passing along a recycling fee to customers that has inconsistencies between products and is difficult to explain.”
For example, different bottles of bleach can have different eco fees depending on their ingredients and Ph level. And the rules required the eco fee on a boater safety kit including a bailer, whistle and waterproof flashlight be based on the total weight of the kit, not just the flashlight and its batteries to which it actually applied, Arnett added in an interview.
“We’ve come across some things that don’t seem to make sense,” he said. “Because these eco fees are based on ‘materials’ instead of ‘products,’ it means that two similar brands of cleaning products could have two different eco fees depending on slight variations in their ingredients.”
After Canadian Tire’s announcement, Stewardship Ontario said it will require “prior disclosure” under which companies making or importing products subject to the eco fees provide the agency with information on the fees they’re charging for validation and display on the Stewardship Ontario website.
Canadian Tire’s decision ratcheted up pressure over the program that has some retailers adding eco fees of up to $6.66 to the price of some products — such as hand sanitizers, fertilizer, bleach and fire extinguishers — to defray the costs of disposing them at the end of their life cycle.
The company last week apologized to customers for mistakenly charging higher than authorized eco fees because of difficulties translating the Stewardship Ontario regulations to actual products.
Those problems proved a lightning rod for complaints about the eco fees, which increasingly became a political headache for Premier Dalton McGuinty’s Liberals, who earlier this year scrapped a controversial new sex education curriculum and pulled it back for a revamping as well.
Stewardship Ontario apologized to consumers on Friday for confusion over the eco fees but shot back at Gerretsen for publicly “tarnishing” the agency with a letter earlier in the week demanding an audit and compliance program for retailers when that is beyond the agency’s scope.
Information technology staff at Canadian Tire were working overnight and into Tuesday to eliminate the fees from computer systems at the company’s stores across the province.
Star readers have also written about confusion with the new fees, such as C. Powell of West Hill, who pleaded in a letter to the editor on Saturday: “Mr. McGuinty, if as you say eco fees are to encourage recycling, please advise me how do I recycle fertilizer after spreading it on the lawn?”
Along with Home Depot, Canadian Tire has been one of few big retailers charging the fee, with others like Wal-Mart Canada Corp., Loblaw Cos. Ltd. and Shoppers Drug Mart absorbing it for now instead of passing the cost on to consumers.
For example, Shoppers has been assessing the fees while Loblaw stores were charging them only on compact fluorescent light bulbs and tubes.
Home Depot and Wal-Mart officials did not return calls from the Star on Monday.
Gusher stops; BP might still have to siphon oil Testing blocks leak completely, but don't be surprised if oil flows again
Gusher stops; BP might still have to siphon oil
Testing blocks leak completely, but don't be surprised if oil flows again
Transcript of: Pressure builds in pivotal moment for BP
Advertisement | ad infoBRIAN WILLIAMS, anchor: It may be temporary, it may not hold, but we want to show you something that, for a long while here, it didn't seem like we were ever going to see. Right now, there is no oil spilling into the gulf. For now, the cap is on and working. No new billowing oil beyond, of course, the three-month supply already in the gulf waters and on the shores and in the marshes. They are testing the pressure now. This stoppage may not last. It's not a permanent solution. That can only come from those relief wells. But now we're able to visualize, at least, the day we have been hoping would arrive. We want to begin again tonight with our chief environmental affairs correspondent Anne Thompson , in Venice , Louisiana . Anne , good evening.
ANNE THOMPSON reporting: Good evening, Brian . You know, even though this is the day that the people here along the gulf have waited some three months for, reaction is muted tonight because people here are hoping that it's when this test stops that the oil is still not flowing. On day 87, the oil stopped, if only temporarily. BP closed all the valves on its new ceiling cap at 3:25 Eastern time this afternoon, at last giving a moment's relief to so many people along the Gulf Coast devastated economically and emotionally by this spill.
Unidentified Man: It's finally an end to the Groundhog Day of waking up and it being the same and oil still spilling.
Unidentified Woman: We're just happy. Finally there's an end in sight. There's finally a light at the end of a tunnel.
THOMPSON: But BP isn't celebrating just yet.
Mr. DOUG SUTTLES (BP Chief Operating Officer): We have to manage our expectations. It's possible, if the -- if the pressures are low that we'll have to re-initiate the flow and capture it.
THOMPSON: At the White House , President Obama was every bit as cautious.
President BARACK OBAMA: I think it is a positive sign. We're still in the testing phase. I'll have more to say about it tomorrow.
THOMPSON: The well integrity test will take two days, and all eyes will be on the pressure levels. Engineers and scientists in the Houston command center will monitor those readings, hoping to divine what they cannot see under the seabed.
Mr. DON VAN NIEUWENHUISE (University of Houston): I think it's important to know whether the well has leaks or not. And it could be an important issue for them to watch while they're doing the kill operation itself.
THOMPSON: The kill operation with the relief well, the permanent solution, is still weeks away. Standing on one of the new sand berms built to block the oil, Louisiana Governor Bobby Jindal said the cleanup doesn't stop just because the oil did.
Governor BOBBY JINDAL (Republican, Louisiana): This is a very, very -- potentially a very important step forward, if they're successful. But we also know this fight's not over for Louisiana . We know this is a marathon.
THOMPSON: Everyone involved realizes this may only be a pause in this disaster.
Admiral THAD ALLEN, Retired (National Incident Commander): Make no mistake, the number one goal is to shut in the well and kill it and stop it at the source. This is merely an intermediate step to contain the oil pending the finishing the relief wells and plugging the hole.
THOMPSON: Now, every six hours BP and government officials will assess those test results and decide whether or not to move forward. This is going to be a very slow and deliberate process. Brian :
WILLIAMS: For however long it's shut off, Anne , we'll take it. Anne Thompson in Venice , Louisiana , again tonight. Thanks.
http://www.msnbc.msn.com/id/38255728/ns/disaster_in_the_gulf/