Renato Ascoli

It is Sunday, a perfect day for a post that emanates relaxation. I want to present you a wonderful story and the NEW collection of Renato Ascoli bags !
We all love great quality leather bags, but do we know enough about the work, history and all the "behind the scene "of these accessories that are indispensable in our closets? Here is the story:

Ernesto Ascoli, father of 7 kids, is the one who began this family business. In order to sustain his family, opened a chain of shops, selling high- end leather goods. The story began when the logo first featured as branding for 3 Luxury Boutiques in 1908. Since then, the business has remained in the Ascoli family, ensuring the highest quality of handbags and accessories that come with 1 year warranty. Each piece has an attention to detail and it is designed to be simple, timeless and uniquely quirky.

Ernesto Ascoli

Renato Ascoli

With the time, one of his sons, Renato Ascoli, went in the business and continued to produce quality leather goods. When the war happened, the shops were destroyed but the production did not stop.
Finally, in the 60's, his two sons, Claudio and Maurizio, joined the business. They produce for names such as Gucci, Lanvin, Bottega Veneta and lunched the Ascoli brand worldwide. The brand grow so much that a Japanese multinational company become interested and persuaded Maurizio and Claudio, now ready to retire, to sell the company. The Japanese economic crises hit the company and the dream was abandoned in 1995.
2011 is the year when the company is reborn under the Renato Ascoli name by the Renato's granddaughter, Sofia Ascoli, in London. Now we all can enjoy these great quality leather bags. The website was recently lunched and there you can find high-quality modern bags www.renatoascoli.com/ u can also you may find them on facebook ;

Here are photos with the most recent collection.
Enjoy !