Macy's Recovery

The following chart shows Macy's net income during the Christmas season in nominal dollars (not adjusted for inflation).


Click to enlarge.

My how the fallen have bounced!

About the only thing driving net income growth per diluted share lately has been an ongoing reduction in the number of diluted shares, and even that will face serious limits should the trend in this chart continue (might not).

Put another way, the cracks in this dam were evident long before Macy's latest warning.

August 14, 2013
Macy's Shoppers Remain Cautious

After reporting disappointing quarterly results and trimming its full-year earnings forecast, Macy's Inc. on Wednesday said it would boost its marketing efforts in the second half of the year to address a troubling slowdown in store traffic.

Good luck on that one! Boosting marketing efforts sounds expensive. For what it is worth, I'm not exactly bracing for a pick up in the second half. Macy's isn't either apparently.

That said, just opinions! Past trends do not necessarily predict the future. This is not investment advice.

Disclosure: I'm neither long nor short Macy's. As of 2004, I have no interest in gambling in the stock market (in either direction).

See Also:
Trend Line Disclaimer

Source Data:
Macy's Investor Relations