The Future's Too Bright!

The following chart shows sales at food services and drinking places divided by wages.


Click to enlarge.

Don't think of it as a linear trend failure. Think of it as a transition from happy times into a perpetual happy hour!

Happy Hour

In most cases the "happy hour" lasts longer than a single hour.

Yes! 13 years and counting!

August 25, 2013
Beer here: Wal-Mart’s quiet push to go big on brew

Beer is “a traffic-driving category,” said Colin McGranahan, an analyst at Sanford C. Bernstein & Co. in New York. “High-frequency consumables can help them with their traffic problem. Beer fits that.”

Yes! Beer shines when it comes to solving traffic problems! Just ask any police ocifer!

March 26, 2013
Your Neighborhood Needs More Bars

How NIMBY stupidity is stifling urban bars and restaurants—and blocking a major opportunity for small-business growth.

Yes! We've experienced so many exponential trend failures! Exponential liquor growth for the perma-win!

February 19, 2013
The new United States of Booze

"No one writes happily about liquor," observed John McDonald in a 1961 Fortune story called "The Perplexed Liquor Industry." "Only recently have a few bold distillers in their advertising set forth pictures of men and women in pleasant social settings having drinks. And even now the advertisement almost never shows the women holding drinks in their hands. The drinks just sit on the table in front of them."

Au contraire mon frère! Happy times! Happy hour! Happy! Happy! Happy!

September 7, 2011
7 Steps To Hiding Your Hangover At Work

Step 5: Turn The Brightness On Your Screen Down

Bright things and your eyes are not friends right now. Maybe tomorrow they can reunite like those dudes with Christian the Lion, but right now… fuck lions. Or something. Look just trust me. Turn down the brightness. (But don’t go too low, then you’ll just strain your eyes. This is a balancing act.)

The future isn't just bright, it's too bright!

Source Data:
St. Louis Fed: Custom Chart